Zoe Stars in Simba × Channel 5 Idents

Atmosphere Faces talent Zoe stars in Simba’s new Channel 5 idents — bringing understated charm to the brand’s “Simba People” campaign.

Laid-back, modern and instantly relatable, the idents capture small moments of comfort, with Zoe’s natural screen presence grounding the concept.

Now airing across Channel 5 nationwide, the work puts human character at the heart of brand storytelling.