Ocean fronts Coca-Cola’s ‘Pick Your Cherry’ campaign

Ocean fronts Coca-Cola’s latest ‘Pick Your Cherry’ campaign — a culture-led piece that reworks the familiar into something new.

The campaign taps into how younger audiences remix everyday culture, turning something classic into something personal. From flavour to identity, it’s about expression, individuality and those small moments that hit.

Ocean leads as the face of the campaign, bringing presence, personality and a natural ease that sits right at the centre of the work. A modern take on a global brand, grounded in culture and shaped by the next generation.

Rolling out across film, digital and social, the campaign places Ocean front and centre — confident, distinctive and impossible to ignore.

Agency: @atmospherefaces
Talent: Ocean
Casting: @kharmelcochranecasting
Brand: @cocacola
Ad Agency: M+C Saatchi Sport & Entertainment